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Joinex Windows a Success in Exclusive Russian Homes and Offices
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Joinex in Skellefteå is supplying top quality windows to Russian homes. They are maintenance-free windows with aluminium exteriors and interiors of oak, walnut, merbau, etc. The windows are often specially designed round, oval and arched but drop-shaped are also made to order. Quality demands on technical performance and finish are the highest possible.
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”It’s all about individual solutions of the highest quality in technical performance and finish to suit the many exclusive private homes and buildings in Moscow and St. Petersburg”, says Ulf Rosenius, head of exports at Joinex in Skellefteå.
Exports to Russia were initiated just after the perestroika era when Joinex was contacted by a large Russian construction company that required joinery details to their buildings. The construction company liked the quality of the windows and since the start of the nineteen nineties, custom windows have been exported to Russia. Exports have totalled 4-7 million SEK per annum over recent years.
”Our export of windows to Russia is just a small part of our total production but at the same time, that we have been entrusted to supply these windows is an acknowledgement of our ability. |
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Not least our exceptionally high quality demands on form, finish and materials”, says Joinex Managing Director Peter Forsséll.
A concentrated venture on the Russian market in combination with a new and qualified sales force will increase export volumes. The Joinex sales force takes a total responsibility that included everything from planning and measuring to import and installation. The ability to take on a complete commitment is also the key to a successful Joinex venture in Russia.
”We’re continuing to actively cultivate the Russian market in the hope of both increasing window sales and making the Russian market more aware of Joinex products. At the same time, it’s not just quality that counts in our export activities, it’s just as important that we gain new knowledge and get new influences from the foreign market. This has always been an important part our development at Joinex, ever since we started”, Ulf Rosenius concludes.
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| Get in touch with me if you want more information. |
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Ulf Rosenius, Sales, SSC Joinex
Tele: +46 (0)910-72 59 53
ulf.rosenius@sscef.se | |
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Joinery products
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