Mission
We would like to give our customers the opportunity of creating environments
a little out of the ordinary. |
|
Customer Promise
We shall offer a wide range of joinery products and provide services that make our customer’s work a little simpler, faster and with a better end result. |
Trademark a promise
Many of the traditional means of competition used by companies today are becoming less important. Products and services are all getting more similar in operation, technology and design. Other means of competition will become decisive as the battle for market positions hardens. The product image and perception of the company, its personality, sensitivity, etc., will become all the more critical in winning the confidence of the customer and conducting business. The company and its trademark will have to stand for something more. The trademark must convey a promise that makes the company stand out from the crowd.
The Joinex trademark is no exception. It is a promise given to the market. What does this promise entail? A number of different things. The promise is to meet our customers’ expectations in every way, from behaviour, services, products, knowledge and quality to ethics and morals. So, the promise must be included in everything we do. |
|
 |